We first asked: Why couldn’t a button down shirt have everything you should want- maximum softness, ultralight, super stretch, extreme wrinkle resistance, quick dry, great breathability, and antimicrobial treatment of the best spots performance fabric shirts, as well as the impeccable styling and construction of premier custom shirts? Our visceral reaction: impossible. Then we created it. We are compelled to bring it to market. We are not exaggerating, or kidding- we think we’ve created an amazing shirt for the vast majority of needs. We think the shirt is a phenomenal value. We plan additional initiatives to fulfill our lifestyle concept company aspirations. We want to contribute and make the world a better place, adhering to ESG and ethical manufacturing standards.
